Build and measure real AI capability across your workforce

Most tools teach AI theory in a one-size-fits-all course and hope it sticks. Etiq measures and builds capability instead. It finds the skill gaps behind each person's role and goals, then delivers personalised learning in the flow of their daily work.

Most importantly, it verifies real competency through project deliverables, not course completion.

Get in touch Learn More

Skills matrixManager dashboardsWorkflow-based assessmentsAudit-ready trails

Keep learning, keep building.live

Course progress

Prompt effectively

62%

AI fundamentals

96%

Analysis with AI

52%

Working with agents

34%

Prompt score · Learning-on-the-job

78/100

Trending up this week

Skills matrix

Data analysis

Output verification

Workflow design

Team readiness

#4 / 28 teams

Top 15% across the business

Verified assessments

Trusted by

Catapult Digital The Citation Group Experian Intent HQ Wistron

AI is reshaping how work gets done across every industry.

Teams that know how to use it effectively are already working faster, producing higher-quality output, and scaling impact without scaling headcount. The gap between AI-enabled organisations and everyone else is widening every cycle. The winners will be those who reskill their workforce to work alongside AI safely, effectively, and at speed.

Traditional training doesn't translate into capability

Completion metrics don't equal readiness, and generic courses rarely match the work people actually do. Learning that isn't relevant to their real tasks doesn't turn into capability.

Training can't scale to every team's needs

Training gets capacity-constrained across many teams and people with different needs and starting points. And no one has time to learn first and work later, so it has to happen in the flow of the job.

Leaders without an AI background are under pressure

Managers and department heads need enough AI fluency to stay relevant, make informed decisions, and guide change.

You need confidence in AI-assisted work, fast

Organisations need assurance about the quality of AI-assisted work quickly, especially during the upskilling period when people are still finding their feet.

Token costs climb faster than the results

A reasoning model on a simple task costs far more than it needs to. So does a weak prompt run over and over. Match the model to the work, prompt it well the first time, and most of that spend disappears.

Etiq makes reskilling practical: people learn on real work, with guardrails and measurable progress so AI becomes an opportunity, not a threat.

How it works

Set up once, then capability builds continuously

Onboarding

A short chat captures each person's role, experience, and goals, then builds a pathway around them.

Role-based pathway

Modules are sequenced for the individual while the end state for each module stays consistent.

Learning on the job

People create real AI workflows on your own data, with an AI tutor coaching prompts and outputs in real time.

Verification guardrails

Outputs are checked against real data and computation, flagging unsupported claims and grounding issues.

Dashboards & matrices

Leaders see capability growth across individuals, cohorts, and departments, and plan moves with confidence.

Who it serves

Who Etiq is for

Business-unit teams working with data

Finance, marketing, operations, supply chain, research, risk teams that need practical AI literacy to improve decisions and workflows.

Leaders and managers without an AI background

Department heads and senior managers who need AI fluency to remain effective, lead transformation, and make informed calls.

Early-career analysts and juniors

Clear pathways and guardrails to build confidence and capability faster.

Workforce transformation & L&D leaders

Measurable progress, skills planning, and reporting beyond course completion.

Safe adoption with enterprise governance built in

Private workspaces and sandboxes

Access controls and audit logs

Designed to support transparency and auditability requirements

Want the numbers for your own team?

Talk to us about reskilling, or see how pricing works.

Get in touch Pricing

In Europe, reskilling is often easier
than firing and hiring

Across much of Europe, cutting roles is slow and costly. Employment protection laws in the EU and the UK mean consultation and notice before anyone leaves, with severance on top, and AI talent is scarce and expensive to hire back. Reskilling the workforce you already have is often the lower-friction path.

European Union

Across the EU, cutting roles usually means consulting worker representatives first, on top of notice periods and severance, and collective redundancies trigger formal consultation under EU law. Reskilling the people you already have sidesteps much of that cost and delay.

Etiq builds that capability on your teams' real work, so you can redeploy people with confidence and keep institutional knowledge in the business.

Reskill to reduce hiring pressure Retain experience Avoid redundancy costs and friction

In many markets, reskilling is the more practical path

Reducing headcount can be slow and costly, and AI talent is scarce. Moving your own people into AI-enabled roles keeps institutional knowledge in the business. Adjust the figures below to see the difference for your team.

Illustrative estimate Roles to move: 12 Cost per external hire

Cost to reskill one person with Etiq

Traditional reskilling is estimated at half the cost of an external hire. Figures are your own estimates, so swap in real numbers for your market and roles.

Hire externallyReskill, traditional wayReskill with Etiq

12 roles: £359,280 versus hiring

£179,280 versus traditional reskilling

Open the full cost comparison

Build AI-enabled teams across the business without losing momentum

Reskill leaders, business units, and IT professionals through applied learning with guardrails and measure capability uplift across the organisation.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.