About Etiq AI

We're on a mission to empower teams to create fair and unbiased AI for all

A Brief History Of Etiq AI

Etiq was born out of the Zinc VC mission 2 accelerator program. Etiq firmly believes technology can be used to automate decisions in a scalable and sustainable way, however, in many cases unintended bias can impact your algorithm's accuracy and your business efficiency.

That's why Etiq has created a solution to give everyone on your team, from business stakeholder to data engineers, visibility to monitor your algorithms are doing what you built them to do and minimise any unintended bias that may have accrued.

The Core Team

Iris Anson


Iris initially trained as an accountant/tax advisor in the Hedge Fund industry. Prior to Etiq, Iris built another successful tech start-up, covering functions such as operations, sales and management.

Iris is passionate in equal parts about equality and building successful businesses.

Raluca Crisan


Raluca has 10+ years of experience in data science working with a variety of clients (UK retailers, banks & telco companies). Prior to ETIQ she was Director - Data Science for Merkle Aquila.

Raluca is passionate about building solutions to help data scientists address the algorithmic bias problem.

Cristina Goldfain (Ph.D.)

Co-founder/Senior Data Scientist

Cristina is building the tools that help data scientists and ML engineers formalize their bias mitigation analyses and apply algorithms from the fairness literature to their datasets.

Prior to joining Etiq, Cristina earned her PhD in neuroscience and worked as a postdoctoral researcher at Stanford University. Cristina has 10+ years experience of driving data-centric projects to completion and communicating results to different audiences.

Andrew Neils

Senior Software Engineer

Andrew is a highly experienced developer who is engineering the core of the Etiq AI platform with Cristina and leads the build and deployment processes and systems.

Andrew has over 14 years experience as a "full stack developer" developing and maintaining custom web applications for industries such as medicine, utilities, digital signage and insurance.

Andy Crouch

VP Software Engineering

Andy is developing the web based tools and API's that our clients work with on a daily basis alongside supporting the wider team in delivering Etiq AI's core technology as a platform.

Andy is a highly experienced startup leader, architect and developer who has scaled the development of three successful startups across a range of verticals including recruitment, emergency response and energy.